MARKETING CASE STUDIES
KOKO LIVING | NYC ROOFTOP FASHION SHOW EVENT
Opening the target market from Young Mother’s Interests Magazine to a Korean American Lifestyle / Fashion Magazine for Women with Woman of the Year award winner Marja Vongerichten of Kimchi Chronicles.
GOAL
Re-Launch Party branding a hip new Magazine Cover at a NYC Rooftop Fashion Show Event.
- Gross Profits: $20,000
- Attendance: 350 men & women
- Age Demographic: 25 – 55
Press: KBS Korea TV Documentary on Marja V. of the KIMCHI CHRONICLES was filmed at this event.
MARKETING RESULTS
The goal to bring awareness of the magazine to a younger and single/un-married group of Korean & Asian American young ladies was achieved successfully!
Also, after seeing our event production first hand, 2 Non-proft Organizations requested Marketing and Event Production Services for their gala’s. Reasons, they liked how we targeted the younger Asian American Professionals and the overall atmosphere of the event was fluid, fun and exciting.
The trend to re-brand older organizations to a new target audience, the young professional Asian American demographics has sprouted after what we’ve accomplished.
“Night on the Rooftop” Launch Party for KOKO LIVING Magazine
MARKETING & PR | Invitations to Press, TV Media, Bloggers, Reporters, Event Calendar Placements, Brand Partnerships and Gift Bag Sponsorships, Asian American TV Media Outlets with promotional video’s, Press Releases,
ONLINE SOCIAL MEDIA | Invitations to the Event on Facebook, Twitter went viral amongst Korean American Women.
GRAPHIC DESIGN | Posters, Promotional Website Page, Step-and-Repeat Signage
EVENT PLANNING | Music, Celebrity Profiling (Marja V. from the Kimchi Chronicles), Catering
FASHION SHOW PRODUCTION | Model Castings and Fittings, Designer Clothes Selecting, Make-up and Hair Management
‘NIGHT ON THE ROOFTOP’ BUZZ FROM ATTENDEES |
“This is their first event? It’s so professional, I thought it was their 2nd or 3rd event!”
“Food was amazing!”
“Can’t wait to checkout the after-party!”
“Can you take our event to this level?”
“Are they doing this every year? I’m going!”